Financial Advisor.
Salt Lake City.
$87,000
median salary, 1% below the national average
$61,000 to $124,000. Last updated August 2026.
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Data points to own the conversation.
If you are evaluating a Financial Advisor offer in Salt Lake City, UT, here is the reality: $61,000 to $124,000, with $87,000 as the midpoint. 1% below the national average. Assets under management (AUM) and client acquisition ability are the dominant pay factors. Do not accept the first number. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page.
Salary range.
Where do you fall?
Orbyt estimate for Financial Advisor in Salt Lake City, modelled from national occupation wages adjusted for local cost of living. The published government benchmark for this occupation is below.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $96,070 for Personal Financial Advisors (SOC 13-2052) in the Provo-Orem-Lehi, UT metropolitan area, based on 240 employed workers (May 2025 release).
10th percentile
$37,010
25th percentile
$62,120
Median
$96,070
75th percentile
$113,670
90th percentile
$158,150
Workers surveyed
240
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Personal Financial Advisors (SOC 13-2052) rather than Financial Advisor specifically. The Salt Lake Cityrange at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 13-2052Salary by experience.
The gap between entry and lead level is typically $78,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$57,000
to $70,000
Mid (3-5 yrs)
$74,000
to $91,000
Senior (6-9 yrs)
$96,000
to $113,000
Lead (10+ yrs)
$109,000
to $135,000
Total compensation.
Base salary is not the full picture. Equity, bonus, and signing can add $20,000 to the total package.
Base
$87,000
Equity
$11,000
Bonus
$7,000
Signing
$2,000
Estimated total: $107,000
How Salt Lake City compares.
Salt Lake City, UT
$87,000
Cost of living: 2% below average
National Average
$88,000
Salt Lake City is $1,000 below
Financial Advisor salary by city.
Salary by role in Salt Lake City.
What you should know.
Here is what the Financial Advisor market actually looks like in Salt Lake City. Salt Lake City anchors the Silicon Slopes tech corridor, home to companies like Qualtrics, Pluralsight, and Domo. The region has attracted significant venture investment and tech relocations. Utah's business friendly environment, young educated workforce, and outdoor lifestyle make it a rising destination for tech professionals seeking affordability without sacrificing career growth. Assets under management (AUM) and client acquisition ability are the dominant pay factors. Advisors managing $50 million or more in AUM earn substantially more through fee-based compensation. The wirehouse versus independent RIA distinction matters: wirehouses offer higher base salaries, while independent advisors have higher long-term earnings potential.
Associate advisors earn $50,000 to $70,000 during training. Advisors with established books earn $80,000 to $130,000. Senior advisors managing $50 million or more in AUM reach $150,000 to $250,000. Partners and principals at RIA firms with large AUM can earn $300,000 to $1 million or more. In Salt Lake City, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Fee-based advisors earn 0.5 to 1.5% of AUM annually, making a $100 million book worth $500,000 to $1.5 million in annual revenue before firm payout. Commission-based advisors earn front-end loads and trailing commissions. Production bonuses and retention bonuses add 10 to 30% at wirehouses. And on the tax side: utah has a flat 4.65% state income tax. Salt Lake City imposes no additional city income tax. The moderate rate combined with affordable living costs results in strong net compensation. When someone quotes you $87,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Reference Silicon Slopes growth when negotiating. Local employers are increasingly matching 85 to 95% of Seattle or Bay Area salaries to compete for tech talent. The range for Financial Advisors in Salt Lake City runs from $61,000 to $124,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: BLS OES, H-1B LCA (DOL). COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified July 1, 2026. Full methodology
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- A Technical Writer in Salt Lake City earns $88,000 (1% more)
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Common questions.
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