Influencer / Creator Salary.
Across 81 U.S. cities.
$62,000
national median salary
$35,000 to $115,000. Last updated August 2026.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $90,360 for Producers and Directors (SOC 27-2012) across the United States, based on 143,120 employed workers (May 2025 release).
10th percentile
$45,780
25th percentile
$62,670
Median
$90,360
75th percentile
$134,800
90th percentile
$198,540
Workers surveyed
143,120
What BLS published in each release
May 2024 release
$83,480
May 2025 release
$90,360
These are two separate published estimates, not a time series. The Bureau of Labor Statistics does not encourage the use of OEWS data for time-series analysis. Differences between releases reflect changes in occupational classification, survey methodology, and the three-year pooled sample as well as any change in pay, so the two figures should not be read as a rate of wage growth.
Why this differs from the estimate above. The Orbyt estimate of $62,000 is 31% lower than this published figure. That is usually not an error in either number: BLS reports by occupation code, and Producers and Directors covers a different population than the Influencer / Creator title as it is typically advertised. Both are shown, unreconciled, so you can judge which one describes the job you mean.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Producers and Directors (SOC 27-2012) rather than Influencer / Creatorspecifically. The national range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 27-2012Highest Paying
$87,000
San Francisco, CA
Best Purchasing Power
$65,000
Portland, OR
Lowest Paying
$47,000
Jackson, MS
The salary figures on this page are computed estimates, not observed wages. Each one is a national role baseline scaled by a Bureau of Economic Analysis Regional Price Parity cost-of-living multiplier (2025 index) and rounded to the nearest $1,000. No published wage percentile is consulted and no wage survey response enters the calculation, so an Orbyt estimate must not be cited as a Bureau of Labor Statistics figure or as measured pay. The published wage data Orbyt holds is Bureau of Labor Statistics Occupational Employment and Wage Statistics, and Department of Labor H-1B Labor Condition Application filings, which record a filed minimum visa base wage rather than market pay. Where BLS publishes a wage for the occupation a role maps to, it is shown on that role's page as a separate benchmark, labelled with its occupation code, metro area and the number of employed workers it covers. Last updated August 2026. This role maps to BLS occupation code 27-2012. Full methodology.
Orbyt estimates the average Influencer / Creator salary in the United States at $62,000 in 2026, within a range of $35,000 to $115,000. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page. San Francisco is the highest of the 81 cities at $87,000, while Portland offers the best purchasing power after cost-of-living adjustments. Audience size, engagement rate, niche specialization, and platform diversity create enormous pay variance.
Influencer / Creator salary by city.
Skills that increase Influencer / Creator pay.
The skills below command measurable salary premiums for Influencer / Creators based on job posting data. Learning the top skill here could add $8,680 to your annual compensation.
≈ +$8,680 per year
≈ +$8,060 per year
≈ +$7,440 per year
≈ +$6,820 per year
≈ +$6,820 per year
≈ +$6,200 per year
≈ +$6,200 per year
≈ +$5,580 per year
What you should know.
Audience size, engagement rate, niche specialization, and platform diversity create enormous pay variance. Creators in finance, tech, and beauty niches command higher brand deal rates. Those with owned distribution channels like email lists or communities earn more consistently than platform-dependent creators.
Emerging creators with under 10,000 followers typically earn $35,000 to $50,000. Mid-tier creators with 50,000 to 250,000 followers reach $60,000 to $90,000. Established creators with large audiences and multiple revenue streams can earn $100,000 to $500,000 or more annually.
Brand sponsorships often represent 40 to 60% of total income. Additional revenue streams include affiliate commissions, merchandise, digital products, and platform ad revenue sharing. Income volatility is high, making diversification essential.
Total compensation breakdown.
Salary by company size
Remote salary adjustment
Remote Influencer / Creators typically earn $56,000 (10% less than on-site). This reflects location-adjusted pay policies at companies using geographic salary bands. Some companies pay flat national rates regardless of location.
Are you an Influencer / Creator?
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Common questions about Influencer / Creator pay.
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