Store Manager / Retail Manager Salary.
Across 81 U.S. cities.
$47,000
national median salary
$38,000 to $61,000. Last updated August 2026.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $48,520 for First-Line Supervisors of Retail Sales Workers (SOC 41-1011) across the United States, based on 1,121,800 employed workers (May 2025 release).
10th percentile
$33,120
25th percentile
$38,590
Median
$48,520
75th percentile
$62,130
90th percentile
$77,080
Workers surveyed
1,121,800
What BLS published in each release
May 2024 release
$47,320
May 2025 release
$48,520
These are two separate published estimates, not a time series. The Bureau of Labor Statistics does not encourage the use of OEWS data for time-series analysis. Differences between releases reflect changes in occupational classification, survey methodology, and the three-year pooled sample as well as any change in pay, so the two figures should not be read as a rate of wage growth.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to First-Line Supervisors of Retail Sales Workers (SOC 41-1011) rather than Store Manager / Retail Managerspecifically. The national range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 41-1011Highest Paying
$63,000
San Jose, CA
Best Purchasing Power
$49,000
Princeton, NJ
Lowest Paying
$36,000
Charleston, WV
The salary figures on this page are computed estimates, not observed wages. Each one is a national role baseline scaled by a Bureau of Economic Analysis Regional Price Parity cost-of-living multiplier (2025 index) and rounded to the nearest $1,000. No published wage percentile is consulted and no wage survey response enters the calculation, so an Orbyt estimate must not be cited as a Bureau of Labor Statistics figure or as measured pay. The published wage data Orbyt holds is Bureau of Labor Statistics Occupational Employment and Wage Statistics, and Department of Labor H-1B Labor Condition Application filings, which record a filed minimum visa base wage rather than market pay. Where BLS publishes a wage for the occupation a role maps to, it is shown on that role's page as a separate benchmark, labelled with its occupation code, metro area and the number of employed workers it covers. Last updated August 2026. This role maps to BLS occupation code 41-1011. Full methodology.
Orbyt estimates the average Store Manager / Retail Manager salary in the United States at $47,000 in 2026, within a range of $38,000 to $61,000. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page. San Jose is the highest of the 81 cities at $63,000, while Princeton offers the best purchasing power after cost-of-living adjustments. Store revenue volume and brand tier drive the largest pay differences.
Store Manager / Retail Manager salary by city.
Skills that increase Store Manager / Retail Manager pay.
The skills below command measurable salary premiums for Store Manager / Retail Managers based on job posting data. Learning the top skill here could add $6,580 to your annual compensation.
≈ +$6,580 per year
≈ +$6,110 per year
≈ +$5,640 per year
≈ +$5,170 per year
≈ +$5,170 per year
≈ +$4,700 per year
≈ +$4,700 per year
≈ +$4,230 per year
What you should know.
Store revenue volume and brand tier drive the largest pay differences. Managers of flagship locations or high-volume stores ($10 million or more in annual sales) earn 20 to 35% more than managers of smaller locations. Luxury retail and specialty electronics pay notably higher than general merchandise.
Assistant store managers earn $35,000 to $48,000. Store managers at mid-volume locations make $50,000 to $65,000. High-volume or luxury store managers reach $70,000 to $90,000. District managers overseeing multiple locations earn $80,000 to $120,000 with significant bonus potential.
Performance bonuses tied to sales targets, shrinkage reduction, and customer satisfaction add 10 to 25% annually. Many retailers offer employee discounts worth $2,000 to $5,000 per year, along with profit-sharing or 401(k) matching programs.
Total compensation breakdown.
Salary by company size
Remote salary adjustment
Remote Store Manager / Retail Managers typically earn $42,000 (10% less than on-site). This reflects location-adjusted pay policies at companies using geographic salary bands. Some companies pay flat national rates regardless of location.
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Common questions about Store Manager / Retail Manager pay.
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